Peter Szabo's Story
How an 11-year old kid became a marketing expert, who's changed 100s of lives
Businesses served (from start ups to 9 figure corporations)
Ad campaigns launched
Managed in Facebook Ad spend
I remember sitting across the kitchen table when my dad made “that” decision. The decision that would change our lives forever. When I was eleven years old, my parents invested all they had, and money they didn’t have, by taking on loans and drying up all our savings into an MLM company, in hopes for a better financial future.
Little did we know, that things would change rather dramatically over the next few months. We went broke. So broke, that I was the only kid in my school whose parents didn’t own car. We lost everything. I couldn’t even buy a pair of sneakers that I wanted.I was miserable. I was livid, broke, frustrated. And I really, truly wanted to make a change.
But, I was an 11 year old kid, who barely spoke any English from the post-communist country of Slovakia where an average person makes roughly $2-3 an hour. I was destined for failure and there was no light at the end of tunnel…
…Until that one lucky day, when I saw a movie called “The Secret” that made me naively believe something important. It made me believe as little kids believe in Santa Claus that I could be, do, and have whatever I wanted even if I was a broke eleven-year-old nobody from Slovakia.
With that courage, I decided to take my family's financial situation in my own hands while only eleven years old and immediately went on Google and searched ”how to make money online.”
I started earning pennies—roughly 4-5 cents a day. It took me months to make my first dollar. I remember the times classmates would laugh at me, telling me they wouldn’t even beg on the streets for the amount of money I was busting my butt for. I was humiliated, but I stuck with it. Eventually at 14, I had my first, major breakthrough.
But, for the love of God, I could not breakthrough this invisible glass ceiling that was crippling my income. Fast forward a couple years, I hired my first mentor for $5,000 at 16 or so. Guess what? I got ripped off.
I still remember quietly crying in my room so I wouldn’t wake up my parents in the middle of the night. I busted my butt for years and poof everything I’d worked for was gone overnight. I did manage to recover myself and those funds, but guess what my stubborn self did next. That’s right, hire another mentor.
Now this one was a huge success: I scaled to $10-20K/month, but it was still like a rollercoaster with some great months, some scary lows. I was maybe 17 at the time.
By that point, I figured out the secret shortcut to success: mentors. So, I didn’t stop there. I found this guy posting on Facebook insanely valuable content, so I private messaged him to “Take me under his wings.”
Deep down I was hoping he’d give me special treatment and free coaching since I was so young. Next thing I remember, I’m on a sales call being pitched a $5,000 a month mentorship program. And I jumped the gun by saying yes! After a couple months, this coach invited me to fly into Dallas, TX, for one of his private masterminds.
He told me there’s going to be multi-millionaires and even a guy worth $500M. Plus, at that time I heard so many stories of lives being permanently changed when they finally went to a live event—whether that was a seminar or a mastermind.
I knew there was something “special” about being there in person and about experiencing proximity with ultra successful people. So, I made a decision: I had to be there. Period.
Then as any seventeen-year-old would, I asked my parents “Can I go to America?” And they’re the type of lovely people who would put off things until we’d forget about it. So roughly a week before the event, I ask my mom: “Mom, it’s very important for me: can I go to America for this mastermind?” All I see are tears.
She says “Son I love you, but I’m not going to let my only child travel to the other side of the world by himself at seventeen!” So I responded by saying I’ll bring you too and dad as well!
There was only one problem: I already paid this guy a lot of money and I didn’t have an extra five grand sitting around for last minute plane tickets and extra hotel rooms. I was super committed, but I only had 7 days left. So that week I did everything from trying to “Hustle for 16 hours a day” to “manifest money” with law of attraction.
Literally 2 days before the event, this guy from Dubai shows up. We get on a phone call together.I make the offer: “It’s $9,000. Would you like to use visa or mastercard?” His answer took my breath away! “Oh, that’s so cheap! Let’s do Visa.” Gosh! No objections, no friction, nothing. He paid in full and off I went. Needless to say, the event was life changing, and I came back a different man. Now here’s the crazy part: I messaged the guy, texted him, and called him but he’s literally disappeared off the surface of Earth.
It’s been years and I still haven’t heard back from him! I don’t know what it was, but I like to think of it this way: if you’re ruthlessly committed, God, Grace, The Universe, or whatever you want to call it, will move mountains to help you achieve what you set out.
I was maybe 18 at this point: income was consistent, life was good, but again, I hit an upper limit I couldn’t seem to go past. So I went to another mastermind in France. First, we hiked the French Alps for 3 days, crossed borders to Italy and finally we hiked down the mountain back to our mansion in Nice, France.
It was my turn for the “hot seat”, so I speak up. “I really want to speak on stage… but I just don’t feel good enough.” 2 minutes later, I’m crying like a little baby. It turns out that wasn’t my issue at all. In reality, I had a deep, unresolved conflict with my father.
You see, at 17 I dropped out of high school. Teachers, parents, classmates, pretty much everyone around me told me that I’d be a nobody, a total failure and I’d fall flat on my face if I quit. At that age, I used it as a source of motivation. I wanted to prove them all wrong and eventually I did, but it really scarred me on the inside.
You know, I’ve heard this concept of “fall in love with your customers… add more value… help people and you’ll be helped” but really it was mere intellectual knowledge. It was all nice and cool, but I didn’t really, truly believe in that. And now I know why: because deep down, what was truly driving my success wasn’t impact or changing other lives. It was money.
It was money… because I thought, if I had made “enough”, finally my dad would say “son, I’m proud of you.” I was really just craving acceptance from my own dad and I couldn’t really care too much about giving back or changing lives until my inner child was so wounded and in so much pain. I knew I had to sort this with my dad as soon as absolutely possible.
So I flew back home… and it took me 2 days to find the courage to sit my dad down and address this. I cried for a solid hour, had a very deep conversation, discovered more about his tough childhood, and gained a sense of compassion and understanding that he was doing his absolute best (and really, just tried to keep me safe from failure). Something shifted that day.
I remember it was as if an invisible boulder fell off my shoulders. Life literally became more vivid and colorful! And the spooky part? My business revenue QUADRUPLED in one and a half months… without changing anything in my ads or funnels. And I think there’s only one reason behind it.
Now that my inner child was healed, I could finally, really, truly, genuinely focus on IMPACT and serving my customers over the money and trying to prove myself. And I really do think people feel that! bPeople can tell if you’re genuine or in it to make a quick buck. That’s when I really dig deep and figured out why I do what I do:
On the surface it may seem like we optimize your ads and your funnels, but deep down I really believe we change lives.
I realized that a $1 vs. $2 cost-per-click difference can be the difference between someone struggling, stressing, sacrificing vs. someone who has all the time and money freedom in their lives.
A 10% vs. 30% opt-in rate difference can be the difference between someone working 16 hours a day, tearing your hair out vs. traveling the world, living the lifestyle you’ve always dreamt of and being there for your 6 year old son’s first soccer match and see his little face light up as his father is finally there instead of being stuck in the office.
And I learned if I can impact a single life… That one person will impact 10s, even 100s around them… This way – even if it sounds corny – I really believe we are changing the world for the better thru marketing. And that’s why I do what I do.